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Research

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Lydia Loizides Nov 3, 2014 (Oct 13, 2020)

Why the CMO should run HR

HR departments have fallen behind the modern workforce. In most companies, marketing has adopted social business technologies more effectively and needs…

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Lydia Loizides Jul 25, 2014 (Oct 13, 2020)

How advertisers can keep pace with the changing television landscape

Three core drivers are changing the television landscape and confusing advertisers: consolidation of big-media distribution, platform-driven viewing fragmentation, and the infiltration…

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Lydia Loizides Dec 4, 2013 (Oct 13, 2020)

How LinkedIn is evolving its media business

LinkedIn has added to and refined its business over the past two years. What will the professional social network do next?

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Lydia Loizides Oct 31, 2012 (Oct 13, 2020)

The state of cross-platform measurement across TV, online, and social

Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers…

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Why the CMO should run HR

How advertisers can keep pace with the changing television landscape

How LinkedIn is evolving its media business

The state of cross-platform measurement across TV, online, and social

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