Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of…
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Outlook: Media and consumer tech in 2015
In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net…
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Consumer third quarter 2014: analysis and outlook
Online video heated up, as traditional television players, tech stalwarts, and new startups all seek access to the $75 billion spent…
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Online video courts TV dollars
Now there is more premium video content and ad inventory available online, and brand marketers are starting to experiment with digital…
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Connected-consumer second-quarter 2014: analysis and outlook
The second quarter of 2014 saw several major developments in the ongoing restructuring of the pay-TV business but there was little…
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Video in 2014: going live and over the top
The convergence of new technologies and new tools for monetizing live-streamed video are setting the stage for rapid growth in large-scale…
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Consumer first-quarter 2014: analysis and outlook
From the review of Comcast’s proposed acquisition of Time Warner Cable to the FCC’s proposed reboot of its overturned net neutrality…
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Mobile disruption in the living room in 2014
The shift from fixed to mobile platforms has the potential to disrupt the TV advertising economy by enabling new ways to…
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Consumer fourth-quarter 2013: analysis and outlook
In 2013 the real fireworks came over the division of revenue from legal, licensed streaming in the music and TV industries.
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Tech trends for 2014
As the year winds to a close, the Gigaom Research curators set their sights on 2014, and share thoughts on what…
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Connected consumer third-quarter 2013: analysis and outlook
During the third quarter the digital living room was fiercely contested ground and the newspaper business saw a potentially game-changing acquisition.
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Connected Consumer second-quarter 2013: analysis and outlook
The shift in consumer media consumption from fixed, dedicated platforms to open, IP-based platforms caused problems for both in the second…
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